April Fools Day cancelled by businesses ‘out of respect for all those fighting coronavirus pandemic’
April Fools Day is cancelled this year, businesses have said, as they say light-hearted pranks should not be broadcast during the coronavirus pandemic.
Major companies, including Heinz and Lego, have told The Telegraph that their social media channels will instead be dedicated to supporting vulnerable members of the public.
Known as the day for celebrating practical jokes and spreading outlandish stories, April 1 traditionally allows companies to take a tongue-in-cheek approach to their marketing strategies.
Jokes last year included National Express trialling an option to offer passengers a bed in the luggage hold and Tinder promising a height verification feature for men.
The BBC revealed a “skip the sex” button on its iPlayer app for the “mortifying moments” when an intimate scene came on while watching a programme with family members.
However, in light of the coronavirus outbreak, which has killed 1,789 people in Britain, businesses and public organisations have
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